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Friday, January 03, 2003

“What the world’s poor watch on TV,” by Bella Thomas, from

“Some of the most interesting micro-studies take issue with the assumptions of the cultural imperialists. One such study by Elihu Katz and Tamar Liebes was about the impact of Dallas on immigrants from Morocco, Russia and elsewhere in Israel. They organised fifty focus groups with people from different national backgrounds. Even at the basic level of a discussion of what had happened in each episode, they found divergent understandings. One of the Arabic groups ëmisread’ the programme in a way which made it more compatible with their own cultural ethos. When Sue Ellen ran away with her baby to her former lover and his father, the Arab group argued that she had actually gone to live with her own father. This detail, the researchers argued, shows that ëtexts’ do not cross cultural boundaries intact. Indeed, they claimed that Dallas reinforced the audience’s own cultural values. Many viewers found comfort in their distance from the troubles at Southfork ranch.” (Source Link)

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This is the personal weblog of Grant Barrett, editor of the Double-Tongued Dictionary, a collection of words from the fringes of English. More about this site...

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