The thing about great endings: They are really just a beginning.
"While great endings have always been the exception, not the rule, they seem on the verge of extinction in today's pop-culture marketplace. That's because great endings require a lot of things that aren't fashionable in this age of flash and spectacle. They're the culmination of ideas and emotions, of things that take time and energy, skill and inspiration to create. In other words, there are no shortcuts. Even more confounding for an entertainment industry addicted to splashy spectacles and techno-tricks: Great endings can't be faked. There's no high-tech twist under the virtual sun that can make a good ending out of a bad one."
—Dallas Morning News. Tom Maurstad writes, "Most movies today are over before they begin. Thanks to tell-all trailers and stick-figure stories, you don't have to actually see a new release to feel like you've seen it."'
