Nike’s customized shoes express freedom of choice and expression but not labor
ŇIn their attempts to spread their brand further all over the world, Nike now will personalize your shoes. So Jonah Peretti asked for the word 'sweatshop' to be stitched into his shoes. However, he was told that his order was canceled because he had used 'inappropriate slang.'Ó"
—Schnews. "Jonah eventually had to choose another iD but asked instead if they could send him a colour snapshot of a typical ten-year-old Vietnamese girl who makes Nike shoes. He received no reply."'