white-label

adj. (of a product or service) generic or un-branded and intended for resale or wholesale. Also as v. Subjects: English, Business, Technology

Editorial Note: Another kind of white-label is a music recording with a blank label, usually a special or early release. Thanks to Joe Clark for suggesting today’s entry.

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Citations: 2002 Joseph A. DiVanna Redefining Financial Services (Sept. 6) p. 109: The value proposition for this co-opetition-enabling resource is a central clearinghouse for digital recertification and a single source for eCommerce infrastructure mechanisms such as Internet banking, business-to-business transactions, eBill payment, brokerage services and other white label offerings. 2003 Usenet: hfx.general (Apr. 29) “Re: ATM Convenience Fees”: There are three RBC locations providing a total of at least six machines. Oddly enough, there’s a white-label machine there too…wouldn’t surprise me if RBC owned it. 2004 Michael A. Cusumano Business of Software (Mar. 2) p. 227: Do not get too distracted with versions that may not have a large market at the moment, such as US customized versions or a “white label” version for US Web portals. 2006 Cable Digital News (Phoeniz, Ariz.) (Jan. 1) “TW Picks Google as AOL Partner”: AOL will continue using Google’s advertising technology, but with a twist: AOL will now have the ability to “white label” it and sell search advertising directly to advertisers on AOL-owned properties. 2006 PRWeb (Jan. 11) “NeoEdge Networks Founded to Radically Evolve Direct-to-Consumer Services for Digital Content Providers”: The white labeled service will let vendors provide on-demand access to branded content within the NeoEdge private network.

Posted 1 Feb 06 | Permalink | Tell a Friend