tip-on

n. a promotional item, such as a magnet or game piece, affixed to the cover of a publication. Subjects: English, Advertising, Jargon

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Citations: 1993 Susan Hovey Folio (Mar. 1) “Special Promotions Boost Local Newsstand Sales” p. 15: One tactic is the tip-on, a small paper square affixed to the cover that highlights an article of interest to readers in that area. 1998 Mary Cowlett PR Week (June 19) “A clean start for Pore Perfect” p. 8: Attenborough also distributed postcards with tip-on samples in cinemas and used the Clothes Show Live in December and the Cosmopolitan Show in April to demonstrate the product to the public. 2001 Lee Hammel Worcester Telegram & Gazette (Apr. 6) “Phone book advertisers reach out in new ways” p. A1: Bell Atlantic, which merged with GTE to form Verizon last summer, began offering what Verizon Information Services calls a “magnetic tip-on” on the front cover of the phone book about a year and a half ago, according to spokeswoman Heidi Jaquish. 2004 Richard Prior Financial News & Daily Record (Jacksonville, Florida) (Aug. 11) “Attorneys favor high-visibility advertising”: One firm has taken the whole back page; another is featured on the spine. A refrigerator magnet—or “tip-on,” in BellSouth parlance—is adhered to the front.

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