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Dictionary definition of “tie-down”

tie-down

n. one of a series of questions that encourage a customer to agree to a purchase. Subjects: ,
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Citations: 1985 Washington Post (Oct. 15) “The Pitch”: The Tie-Down. The “don’t you agree?” or “isn’t that so?” attached to a statement: “You can change your life, don’t you agree?” It softens the presumptuousness of a statement, and builds agreement. 1990 Dennis McCann The Art and Science of Resort Sales (July 1) p. 33: When making you presentation you can kee guests involved with the use of “tie downs.” Finish statements with, isn’t it? doesn’t it? wouldn’t you? The tie down requires and answer from your guests. 2005 Mike Adams Self SEO (July 2) “n Internet Marketing Secret: Using Tie Downs to Increase Sales”: One very old direct sales principle is to get people to say yes to multiple little questions. This gets them agreeing with you and also gets them used to saying yes. Psychologically, they will then be more likely to say yes when you ask for the sale. One sales technique for achieving that is the tie-down.
Posted 11 Jul 05 | Permalink | Tell a Friend

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