Dictionary definition of “teaser parking”

teaser parking

n. a few parking spaces located in front of a business to lure customers with their apparent convenience. Subjects: English, Automobiles & Transportation, Retail, Urban Planning & Zoning

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Citations: 2002 Katy Rent Grand Rapids Business Journal (Michigan) (Jan. 21) “Newsmaker Of The Year: A UNIQUE THEATER” vol. 20, no. 3, p. B4: Because of the definition of the new urbanism concept, the architecture of the theater had to be redesigned into creating one entrance in the front with teaser parking, and then creating a separate entrance in the back, where the majority of the parking is located. 2002 Spencer Heinz Oregonian (Portland) (Mar. 18) “A Nickel For Their Thoughts On Bus Mall Parking Meters” p. B01: Part of the proposal calls for trying to make transit mall stores more visible and reachable by car. The team suggests narrowing sidewalks and moving artwork to make room for a lane of “teaser parking,” a term that suggests just enough curbside spaces to give car-bound shoppers hope that they will be the fortunate ones. 2004 Van Meter Williams Pollack Urbsworks, Inc. Planning & Community Environment (Palo Alto, California) (Mar. 3) “Palo Alto Comprehensive Plan: Parking Design Issues” p. 2: Another technique is to include a small amount of “teaser” parking visible from the street, which communicates to drivers the availability and location of parking. Teaser parking act as a visual cue, leading drivers to the access points for larger parking lots or garages.…Require parking to be placed behind or below buildings, with the option of a small amount of “teaser” parking visible from the street in more automobile-oriented areas. 2007 Tory Gattis Houston Strategies (Texas) (Apr. 15) “Urban corridors initiative”: I’ve heard the term “teaser parking” used—insufficient parking in front of a store that people think they will be able to get when they set out on a trip, but they’re willing to drive to the more inconvenient parking in back or down the block if necessary when they get there. 2007 Mark Albright St. Petersburg Times (Florida) (June 6) “The morphing of the mall”: In one corner of the project, typically, there’s a Main Street for smaller mall stores, boutiques and Starbucks. Some have offices or condos upstairs. The street is lined with what’s called “teaser parking” so motorists drive a lap before realizing the empty spaces are in a vast lot out back.

Posted 6 Jun 07 | Permalink | Tell a Friend