stripping

n. a programming technique of broadcasting the same television show, or type of show, in the same time slot on successive nights. Subjects: Entertainment, Media, Jargon

Editorial Note: The etymological information in the 2002 citation has not been verified.

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Citations: 1989 Broadcast (U.K.) (Feb. 10) “Broadcast looks at the commercial stations’ use of programme stripping” p. 7: Roger Laughton, BBC head of co-productions and former head of daytime programming, agreed that stripping produced “more bums on seats but a lower reach.” 1991 Georgina Henry Guardian (U.K.) “The shape of things to come at ITV” p. 23: Stripping [specific programmes in the same slots across the week] is fine in the early evening, though we should stop transmitting Australian soaps then, and develop our own home-grown drama. 2002 Steve Pratt (Newsquest Media Group) (U.K.) (Aug. 31) “In The Picture: I’m an ITV boss…get me out of here”: Her scheduling adopted the US method of stripping programmes, showing the same type of show at the same time every night so viewers always knew what was on.

Posted 17 May 04 | Permalink | Tell a Friend

Reader comments:

If this is a “US method”, as the last quote has it, why are all the cites from UK sources?

by jester 18 May 04, 0531 GMT

Good question. That’s why I didn’t put a country-category label on it. I didn’t have access to a couple of databases when I put this entry together, so I’ll re-run the searches this weekend to see if we can nail it down.

by Grant Barrett 18 May 04, 0546 GMT