standfirst n. in British journalism, introductory or summary information above a newspaper article; a kicker (U.S.); a précis. Editorial Note: Sometimes wrongly used as a synonym with lead (or lede), which is part of the article whereas a standfirst is not. The content of the May 6, 2003, citation is made of in-house editing notes which ordinarily would not pass through the editorial process onto the news wires. (source: Double-Tongued Dictionary)
Further reading
Unwrap the name of a candy bar, and you just might find a story inside. For instance, one chewy treat found in many a checkout lane is named after a family’s beloved horse. And: 50 years ago in the United States, some Latino elementary...
One way to make your new business look trendy is to use two nouns separated by an ampersand, like Peach & Creature or Rainstorm & Egg or … just about any other two-word combination. A tongue-in-cheek website will generate names like...