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Dictionary definition of “shelf shout”

shelf shout

n. the attention-grabbing aspects of a product’s appearance. Subjects: English, Advertising

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Citations: 1991 Amanda Burnside Marketing (Jan. 31) “Marketing Services Reports On The Creative Packaging Exhibition” p. 25: The level of interest expressed by the marketing world in the new exhibition is indicative of packaging’s growing profile in the marketing mix. As advertising revenues rise and the recession bites, so the need for a point of difference, for competitive edge, for “shelf shout” has never been greater. 2002 Graeme Kennedy New Zealand Business (Sept.) “Special Printing, Packaging and Design Report” p. 40: Graphic design is vital for companies seeking “shelf-shout” for a new product or a striking public face that will reflect the company’s quality and integrity through a business card or letterhead. 2005 Chris Nurko InfobaeProfesional (Argentina) (Apr. 18) “Las marcas sólo tienen 3 segundos para llamar la atención”: Tienen que producir lo que en la jerga se llama el “grito en la góndola” (shelf shout). Sus marcas tienen que ser visibles, deseables y convincentes para que el consumidor las tome y las deposite en sus carritos de compra.

Posted 27 Apr 05 | Permalink | Tell a Friend

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