Dictionary definition of “share of throat”

share of throat

n. the proportion of the beverage industry’s sales belonging to a specific brand or manufacturer. Subjects: English, Food & Drink, Jargon

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Citations: 1988 SuperMarketing (Apr. 15) “Supermarketing has published a 27-part supplement on soft drinks and mineral waters.” p. 3: As it is a battle for “share of throat” consumption patterns of all beverages should be examined. 1998 The Herald (Glasgow, Scotland) (Aug. 6) “7-Up could fall flat” p. 21: Brewers such as Scottish & Newcastle’s Brian Stewart talk about share of throat. However, the carbonated soft drinks people are even more basic when they speak about share of stomach. 2005 Philip R. Ashurst Chemistry and Technology of Soft Drinks and Fruit Juices (Mar. 30) 2 ed., p. 16: Tea is the world’s favourite beverage and claims the largest share of volume consumed. Sometimes referred to as “share of throat,” this particular measure of consumption provides a useful method of comparing the trends in various beverage categories. 2005 Simon Bowers Guardian (U.K.) (Sept. 27) “The decline of the British cuppa”: Measured by volume, tea’s popularity remains unrivalled. It still dominates what the packers refer to as “share of throat,” with 165m cups drunk every day in Britain, about double our coffee consumption.

Posted 28 Oct 05 | Permalink | Tell a Friend