set-jet

v. phr. to visit as a tourist a place used as a filming location in a movie or television show; to participate in movie tourism or film tourism. Subjects: English, Entertainment, Movies, Television

Editorial Note: This term is regularly promoted in press releases by, and was perhaps created by, Halifax Travel Insurance in the United Kingdom.

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Citations: 2005 Guardian (United Kingdom) (Aug. 9) “‘Set-jetters’ boost tourism”: A new “set-jetters” phenomenon is boosting global tourism as some film locations get up to a 30% boost in bookings from fans visiting places depicted in their favourite movies, according to figures released today. 2006 BBC News Scotland (Apr. 6) “Film promotes Da Vinci ‘set-jet’”: Tourism officials want to cash in on the trend known as “set-jetting” where fans flock to shoot locations around the world. 2007 Gretchen Kelly New York Post (New York City) (Feb. 20) “Set Jetting”: Four years ago when we first awarded prizes for our favorite film locations in these pages, the idea of trips inspired by films wasn’t exactly new. But now, things have gotten out of hand- not only is the concept trendy, with every release bringing entreaties from various tourist boards enticing travelers to come see where the movie was made, there’s even a term for this type of trip: set-jetting.

Posted 22 Feb 07 | Permalink | Tell a Friend