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Dictionary definition of “roadblock”

roadblock

n. a program broadcast simultaneously on more than one television channel. Subjects: , , ,
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Citations: 1984 Tom Shales Washington Post (Oct. 3) “Panning The Reagan Show TV Privileges Abroad, House Democrats Charge On the Air”: The great advantage Reagan enjoys is the three-network whammy, what Matthews calls a “roadblock.” When Reagan speaks on all three networks at once, he is making it very difficult for viewers to avoid him, but the Democrats rarely enjoy this advantage when they finally get air time to make their responses. 2004 Electronic Urban Report (Apr. 27) “Headlines”: The Minnesota Music Man and his newest label affiliation, Columbia Records, has hooked up with five Viacom music properties that will conduct what’s known in broadcast parlance as a roadblock. MTV, MTV2, BET, VH1 and VH1 Classic will simultaneously broadcast a 30-minute Prince concert special on Wednesday at 9 p.m. E/P.
Posted 11 May 04 | Permalink | Tell a Friend

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