Advertising Slang, Jargon, and New Words from Double-Tongued Dictionary

Entries in the Category Advertising

Advertising, ads, ad-buying, commercials, promotions, public relations. This category overlaps with the Marketing category. You can also see citations assigned to this category.

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blast n. an advertising or marketing message sent in bulk, especially via email. (posted Feb. 7, 2006) [full entry…]

caging n. the processing of responses to a fund-raising or marketing campaign, especially when concerning money. (posted Nov. 3, 2004) [full entry…]

door buster n. a discounted item of limited quantity intended to bring customers into a store; a sale of such items; a loss-leader. (posted Nov. 30, 2004) [full entry…]

halo car n. an automobile model that lends prestige or attractiveness to the brands and other models of its manufacturer. (posted Jan. 17, 2005) [full entry…]

hard eight n. in holiday sales-making industries, the last eight weeks of the year. (posted Nov. 30, 2006) [full entry…]

KAGOY n. a marketing concept based on the idea that children participate in pop culture or desire material goods intended for older consumers. (posted Mar. 8, 2005) [full entry…]

litter on a stick n. roadside billboards, signs, and advertisements. (posted Nov. 10, 2006) [full entry…]

shelf shout n. the attention-grabbing aspects of a product’s appearance. (posted Apr. 27, 2005) [full entry…]

sonic branding n. the association of a piece of music or a sound with a product, company, or broadcast program. (posted Jan. 3, 2005) [full entry…]

spray and pray v. phr. to indiscriminately aim and deliver (bullets, insecticide, perfume, a marketing message, golf balls, etc.). (posted Oct. 20, 2006) [full entry…]

tip-on n. a promotional item, such as a magnet or game piece, affixed to the cover of a publication. (posted Sep. 1, 2004) [full entry…]

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