marbit

n. a marshmallow bit found in processed breakfast cereal. Subjects: English, Food & Drink

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Citations: 1990 Marty Primeau Dallas Morning News (Apr. 18) “Low-fiber, high-sugar kid’s cereals are well-advertised” p. 4F: While cereals aimed at health-conscious adults are packed with whole grains and fiber, cereals for their children contain things called “marbits’ (bits of marshmallows), malt syrup, corn syrup, brown sugar, honey and other sugar products. 1999 T.L. Stanley Brandweek (June 28) “Scooby Dooby Two—Halloween promotion from Time Warner”: General Mills will put Scooby imagery on 4 million Count Chocula cereal boxes, and will include Scooby, Mystery Machine, Shaggy and other character “marbits” in the product. 1999 Karen Wright Discover (August) “A Charm’s Life—Lucky Charm’s cereal”: She’s brought along a box of Lucky Charms featuring the cereal’s latest permutation: tiny marbit charms in saturated colors and substandard sizes that the company launched last March. 2004 Richard Hartel, AnnaKate Hartel Capital Times & Wisconsin State Journal (Madison, Wisc.) (Oct. 5) “Mystery Of Circus Peanuts” p. 5D: Circus Peanuts, and the marshmallow bits (called marbits) in Lucky Charms, are denser, grained marshmallows with some of the sugar in crystal form.

Posted 21 Mar 05 | Permalink | Tell a Friend