Get the inside tip with America's number one radio show about language, A Way with Words
Dictionary definition of “KAGOY”

KAGOY

n. a marketing concept based on the idea that children participate in pop culture or desire material goods intended for older consumers. Subjects: , ,
Etymological Note: kids are getting older younger
Citations: 1998 Leonie Wood The Age (Dec. 12) “Make Or Break Time In Toyland” p. 1: Kids are getting older younger—known as KAGOY within Mattel. Children are becoming more sophisticated faster than previous generations and are increasingly savvy about the world around them. 1999 Donna Leccese Playthings (Oct. 1) “Baby steps” vol. 97, no. 10, p. 28: Younger children want the same kinds of products as their older siblings…With the KAGOY philosophy, there are more opportunities to broaden our product range. 2003 Anne Sutherland Kidfluence (July 21) p. 40: KAGOY actually begins much sooner than that and in a more altruistic form. Parents, in the hopes of giving their child a head start in life, are now readng and playing music to their unborn babies. 2005 Chuck Salter FC Now (Feb. 23) “Adult Toys—No, Not That Kind”: Another problem facing the industry is “kagoy.” Translation: “Kids are getting older, younger.” As early as 8, they’re putting down traditional toys and turning to video games and the Internet.

Leave a comment (must be approved by the moderator before it will appear).

Name (mandatory):

Email (mandatory):

Location (optional):

Your Web Site (optional):

Remember my personal information

Notify me, by email, of follow-up comments.

Recent Catchwords
sorry gift n. (2/19)
break the ton v. phr. (2/19)
ghost shift n. (2/17)
stock n. (2/13)
startle factor n. (2/13)
hair crush n. (2/13)
seagen n. (2/13)
rollup n. (11/30)
simming n. (11/8)
nimbleton n. (11/6)
kitchen n. (11/6)
skuke n. (11/6)
parlor n. (11/6)
strap hanging n. (10/8)
parclo n. (10/8)
Dipper n. (10/8)
jeggings n. (10/5)
dittoism n. (10/5)
 More catchwords...
New Comments
Lance Hidy commented on flymph (3/23)
sunnyboy0 commented on seagen (2/12)
Trafficman2 commented on parclo (2/12)
paul Teague commented on Taig (2/5)
paul Teague commented on Taig (2/5)
vickie commented on moded (1/5)
midsummer commented on gleek (1/3)
to run away is to Die In Tragedy commented on robotripping (12/4)
TheAnalyst commented on mouth-breather (12/4)
Peter Williams commented on strap hanging (10/30)
hebotick commented on sorry gift (10/18)
urbanclothingguy commented on sorry gift (8/20)
Lolo commented on vacationship (8/17)
teresag commented on pump head (8/3)
kcjones007 commented on wooby (7/15)
Subscribe to the RSS feed.Subscribe to the mailing list.Browse the archive.Add to Technorati Favorites. © 1999-2012 by Grant Barrett, Double-Tongued Dictionary.