Hurban

n. a commercial radio programming format made of music intended to be popular with Black and Spanish-speaking city-dwellers. Subjects: English, Media, Music

Editorial Note: The format usually emphasizes reggaeton, dancehall, and English- and Spanish-language hip-hop, but also includes pop music in both languages, as well as merengue, salsa, and R&B. Etymological Note: Hispanic + urban ‘a broad genre that includes music made by and for Black Americans.’

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Citations: 1997 Yolanda Rodriguez Sarasota Herald-Tribune (Florida) (Oct. 3) “Mega Fest Features Grupos Latinos”: The programming format is dubbed “hurban” (Hispanic urban) and mirrors radio formats in Los Angeles, New York, Philadelphia and other cities. 2000 NPR (June 26) “Morning Edition; Profile: Spanish-language radio stations growing in number and in audience size”: A decade ago, Boston didn’t have the audience for a single large Spanish-language station much less two. Now whether your style is romantic or the Hispanic urban sound known as Hurban(ph), whether your favorite Iglesias is velvet-voiced Julio or his son Enrique, there’s a station for you. 2005 Tom Jicha Bradenton Herald (Florida) (Feb. 13) “Out with the hard rock, in with the ‘Hurban’”: The new sounds, dubbed “Hurban”—a melding of Hispanic and urban—will blend Reggaeton, Spanish hip-hop and dance music.

Posted 18 Feb 05 | Permalink | Tell a Friend

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