hero

n. in food styling, the (fake or real) dish that is the subject of photographing or filming. Subjects: English, Food & Drink

Editorial Note: Food styling is the arrangement and design of food dishes in preparation for their appearance in advertisements, movies, or print illustrations.

Comments? | Cites | Permalink | Tell a Friend

Citations: 1937 Greulich @ New York City Lexicon of Trade Jargon (Dec. 30) “Armored car guards jargon”: Hero. A big sandwich. 1988 Judith Blake Seattle Times (Wash.) (Apr. 20) “Feast For The Eyes—Food Stylists Get Visual With Victuals, Hoping For Picture-Perfect Results” p. C1: On Munson’s salad shoot, Tapp is ready around 10 a.m. to start shooting the “hero.” Munson has fashioned a work of art. 2002 CookingSchools.com (Apr. 19) “Interview with Iris Richardson, Food Photographer”: A stand-in used to be the less desired food choices until the photographer was ready for the hero or the beauty and final dish. 2004 Republican-American (Oxford, Conn.) (Oct. 6) “Photographer David Morris looks at food in a different light”: It seems like a straightforward assignment until the “hero”—food styling parlance for the center of the plate foodstuff—arrives on set as wrinkled as a baggy pair of pantyhose that have lost their elastic.

Posted 6 Oct 04 | Permalink | Tell a Friend