Floodweiser

n. a jocular name for water distributed in cans as disaster aid by the Anheuser-Busch corporation; also, misc. other wordplay on the beer brand “Budweiser.” Subjects: English, Food & Drink

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Citations: 1994 Neil Steinberg @ Grafton, Ill. Chicago Sun-Times (July 10) “Still Alive In Grafton” p. 18: But on another house—not facing the road, but on back, heckling the river—is a large parody of a red and white Budweiser beer can. “Floodwiser,” the can reads. “King of Floods—Next Time, Head for the Mountains.” 1997 Lucy Howard, Sarah Van Boven @ Grand Forks, N.D. Newsweek (June 23) “Watch the River Flow” p. 8: Floodweiser: Drinking water in white cans donated by Anheuser-Busch. 1998 University Letter (Grand Forks, N.D.) (Mar. 6) (in University of North Dakota) vol. 35, no. 27,: Baker was then presented a large shadow box crafted from wood from a sandbag pallet. The box contains a plaque and mementos of the flood, including a miniature sandbag and rubber boot, a cell phone, a “Floodweiser” can, a bottle of Grand Forks flood water, and other keepsakes. 1998 AP (May 22) “Artist putting together remnants of flood for museum” (in Grand Forks, N.D.): An empty can of “floodweiser,” the water canned by Anheuser Busch and provided by disaster relief groups. 2002 Usenet: alt.music.rush (June 29) “Re: Rush Rocks Hartford!!”: The boys were very prompt and timely. Don’t be screwing around with the $7.00 Floodweiser booth. 2005 Xeni Jardin @ Texas Boing Boing (Sept. 8) “Katrina: Floodweiser”: During disasters, beer and soft drink makers sometimes divert their resources into producing drinking water for survivors. After the Northridge earthquake, one big brewery in LA did this; the same happens back east after floods and hurricanes. Jacob Appelbaum shot this snap of a can of “Floodweiser”—drinking water donated by an Anheuser-Busch brewery in Texas for Hurricane Katrina victims at the Houston Astrodome.

Posted 16 Sep 05 | Permalink | Tell a Friend