viewser n. The aim is no longer simply to entertain but to engage the viewer/ user (viewser?) in a multitude of life-enhancing services, such as video phone, hundreds of channels, online browsing, video on demand, PC capabilities, etc. [EnglishMediaOnlineTechnologyJargon] [full cite] (Jun. 27, 2006)
viewser n. The display device for the data broadcast service would typically be the television receiver connected to a set-top box of some sort and destined for a target group of viewer/users (or as Gary Arlen, of Arlen Communications prefers, viewsers). That would put the traditional television service and the enhanced broadcast service in the same user environment, on the same platform. [EnglishEntertainmentMediaOnlineTechnologyJargon] [full cite] (Jun. 27, 2006)
viewser n. The idea that the “viewer” is truly participating is somewhat misleading at this stage of devlopment and some interactive film makers believe a term like “viewser” (from “viewer” and “computer user”) would be more appropriate because the state of the art is more to do with combining features of both films and computer games. [EnglishEntertainmentMediaOnlineTechnologyJargon] [full cite] (Jun. 27, 2006)
voicetracking n. Many other shows employed voicetracking, a technology that lets personalities drop enough regional references to seem as if they’re in the vicinity even when their studio is many states away. [EnglishMedia] [full cite] (May. 12, 2005)
wallpaper n. ClearChannel just want’s you to keep the radio on for as long as possible. McDonaldsization makes each station attempt to sound the same always. Thus the stations adopt music that sounds the same as what listeners already are hearing. The buzzword is “wallpaper.” [EnglishMediaMusicJargon] [full cite] (May. 10, 2004)
watermark ad n. It would be difficult to find a clearer example of the mingling of real news and advertising than the “watermark” ads The Times started offering in late September. Advertising images are printed faintly underneath a full page of stock-price quotations, with a conventional ad stripped across the bottom. There is little distinction left between news and advertising in the ads, which many editors refer to as “shadow” ads. [ LanguageEnglish SubjectAdvertisingMedia] [full cite] (Nov. 6, 2005)
watershed n. Jargon watch: when people talk about “the watershed,” they mean the difference between 8 pm and earlier, when kids might be watching, and 9 pm, when if kids are still up, it’s their parents’ fault. Our show is probably a post-watershed show. Heidi and Sarah’s are perfect family viewing. [EnglishMediaTelevisionJargon] [full cite] (Jul. 23, 2007)
weather war n. In the States, they have a name for the media’s increasingly demented obsession with meteorological phenomena: “weather wars.” Anyone who has watched a US reporter narrowly avoid being blown off a rain-lashed balcony in the course of noting that there might be a tornado on the way will know that it’s more than rough out there: it’s a veritable arms race. Forget good men and women risking life and limb that viewers may know storms are a’coming; these turns are backed up with hardware marginally less expensive than the star wars programme. Up and down the Gulf coast and across the great plain stations now actually run attack ads on each other’s forecasting capabilities. [EnglishEnvironmentMedia] [full cite] (Feb. 12, 2007)
weblet n. The CW is a semi-new network formed by the merger of the now-defunct UPN and the WB—“weblets” in industry parlance. [EnglishMediaTelevisionJargon] [full cite] (Sep. 22, 2006)
Weblogestan n. “Weblogestan” is an Iranian online slang term for the realm of Persian-language blogs. (The time has definitely come for it to be adapted, and adopted, into Anglophone usage.) Over the last two years, Western journalists have looked at blogging as part of the political and cultural ferment in Iran — treating it, predictably enough, as a simple manifestation of the yearning for a more open society. Doostdar complicates this picture by looking at what we might call the borders of Veblogestan (to employ a closer transliteration of the term, as used specifically to name Iranian blogging). [IranMediaTechnology] [full cite] (Mar. 29, 2005)