Marketing Slang, Jargon, and New Words from Double-Tongued Dictionary

Citations in the Category Marketing

Related to the promotion or publicity of a business or product. This category overlaps with the Advertising and Factitious categories. You can also see entries assigned to this category.

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momfluential n. A new survey released today shows that a targeted group of women with children are powerful influencers of the types of products, brands and services their families, friends and colleagues buy. These women, called “Mom-fluentials” are public opinion leaders who use the latest technologies to share positive and negative feedback about a product, brand or service and ultimately impact purchasing decisions in both the online and offline world. [English Marketing Factitious] [full cite] (Oct. 31, 2007)

mugging n. They’re luring (people) in under the guise of a survey.…“Our industry calls that sugging—soliciting under the guise of interviewing. Or mugging—marketing under the guise of interviewing. [English Marketing] [full cite] (Nov. 25, 2007)

murketing n. He also points out that some of the most successful brands, such as Red Bull, are curiously vague in their marketing. In fact, he found the energy drink’s campaign so vague that he made up a name for it—murketing. [English Marketing New or Nonce] [full cite] (Jun. 19, 2008)

parent-flattering adj. One marketing firm has coined a term for such parent-driven kid fashion, an industry likely to hit $17.5 billion this year. It’s a facet of licensing called “parent-flattering,” according to the study by Packaged Facts, a division of MarketResearch.com. Licensing for everything from Disney to “Dora the Explorer” has driven sales for years. But a “parent-flattering” license, such as Jeep or Professional Golfers’ Association logos on kidswear, “bespeaks parents’ own lifestyles.” [English Apparel, Appearance, & Fashion Business Marketing Jargon] [full cite] (Jun. 21, 2006)

spoiler n. The Ministry for Culture and Heritage are running a “spoiler” campaign by placing a paid advertisement that displays when the keyword “eventfinder” is searched for on Google. The technique is known as a “spoiler” because the objective is to attract users that are actively searching for a competitor’s website. [English Advertising Marketing] [full cite] (Oct. 12, 2006)

sugging n. They’re luring (people) in under the guise of a survey.…“Our industry calls that sugging—soliciting under the guise of interviewing. Or mugging—marketing under the guise of interviewing. [English Marketing] [full cite] (Nov. 25, 2007)

time deficit disorder n. We all know about ADD—Attention Deficit Disorder. (Now what was I saying?) The larger problem, in terms of getting response to our communications, is TDD—TIME Deficit Disorder. Prospects, and often customers, don’t have the time to read our mail or our emails. Even if they did, they believe that they don’t have time to use the products or services we’re trying to sell them. [English Marketing New or Nonce] [full cite] (Jun. 14, 2007)

WOMM n. Traditional advertising isn’t all that effective and costs a bundle, but in comparison, word-of-mouth recommendations are incredibly effective and relatively inexpensive. Is it any surprise that WOMM (word-of-mouth marketing) became ond of the big marketing buzzwords in 2006? [English Marketing Acronym] [full cite] (Oct. 31, 2006)

YAWN n. Now a new generation of the seriously rich has emerged, but with a difference: the ostentation has gone. The new breed is self-made, socially aware, concerned about the planet and gives a lot of money to charity. They are the “Yawns”—young and wealthy but normal. [English Marketing Factitious Acronym] [full cite] (May. 13, 2008)

young-old n. What’s to get hepped up and festive about when all I can see in front of me is a decades-long campaign of vigilantly keeping the forces of decrepitude at bay as I totter forward over the next 15 years into first the demographic embrace of the ‘‘young old’’ (the oxymoronic term coined by the gerontologist Bernice Neugarten to demarcate the age group from 65 to 74). [English Marketing] [full cite] (May. 4, 2004)

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