Marketing Slang, Jargon, and New Words from Double-Tongued Dictionary

Citations in the Category Marketing

Related to the promotion or publicity of a business or product. This category overlaps with the Advertising and Factitious categories. You can also see entries assigned to this category.

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fam trip n. Many of the stories generated by Chinese publications have occurred as a result of familiarization trips, commonly known as “fam trips.” While media usually are required to pay their own way to and from Nevada, the Commission on Tourism organizes trips to visit local attractions. Normally, a resort or attraction will offer complimentary stays. That usually assures the host property of at least a mention in the story that is generated. The most recent fam trip, a five-day visit, wrapped up last week with 13 media and travel agency representatives visiting Las Vegas. [English Marketing Jargon Abbreviation] [full cite] (Oct. 31, 2006)

flugtag n. More than 30 human-powered aircraft designs will take part in Red Bull’s Flugtag competition on Aug. 3, behind the Canadian Museum of Civilization in Gatineau. It’s part air-show spectacle and part Jackass stunt. Flugtag is a German word meaning “flying day,” as in the day you fly off to holiday. The competitions have been held in major cities around the world. Teams of five people must build and “fly” a contraption with a maximum wingspan of nine metres and a maximum weight of 200 kilograms. [German Aviation Marketing Factitious] [full cite] (Aug. 7, 2008)

heritage callout n. The design features several “heritage callouts” as one product manager described it, including sunrise to sunset to sunrise patterns on the tongue and heel of the shoe. Feather designs adorn the inside and stars are on the sole to represent the night sky. [English Marketing Jargon] [full cite] (Sep. 26, 2007)

jacking n. In Japanese advertising parlance, a “jacking” occurs when an advertiser purchases a substantial portion of all of the ad space available in a particular medium or within a geographic area (the term “jacking” is derived from the English word “hijack”). Most commonly it’s seen on trains, when advertisers buy out the entirety of ad slots inside the cars, and often have tailor-made graphics or billboard-like posters placed on the exteriors too. [English-derived Japan Advertising Marketing] [full cite] (Aug. 10, 2008)

magalog n. As editor in chief of Condé Nast’s latest venture, Cargo, a shopping magazine—or, as some cynics prefer, “magalog”—for men, the younger Foxman told the Forward he’s out to empower men. [English Advertising Marketing Media Jargon] [full cite] (May. 5, 2004)

magalog n. The people at Simpsons have dubbed their new concept—a cross between a catalogue and a magazine—a “magalog.” [English Advertising Marketing Media Jargon] [full cite] (May. 17, 2004)

magalog n. The 75-page “magalog” features models in very little lingerie designed “for girls who don’t like to wear underthings” and a mod boudoir scene with a young couple preparing for bed—sans wedding bands. [English Advertising Marketing Media Jargon] [full cite] (May. 17, 2004)

mail shot n. Supposing that I decided to rent the mailing lists of other people and send those potential customers a letter (usually referred to as a ‘mail shot’), I might reasonably get between 1% and 2% of those people to buy from me. [English Marketing Jargon] [full cite] (May. 8, 2006)

matte release n. A fascinating borderline case is what is known as a “matte release.” This is a press release which is written like a complete news story. A publication of the United States Center for Disease Control (CDC) defines a matte release as “a free non-copyrighted preformatted news article made available to newspapers (typically second-tier papers) looking for stories.” The hope is that smaller newspapers, hungry for content and short on budgets, will print the item in its entirety as a regular news item. [English Marketing Media Jargon] [full cite] (Nov. 20, 2006)

mocketing n. The “Cheat Death” ad in Rolling Stone last year began with “Dying is so dead” and went on to assert that the stuff “can help prevent premature aging, heart disease, stroke, Alzheimer’s, even cancer.” This may look like the latest example of the familiar tactic of marketing that mocks marketing (a style that almost demands to be called “mocketing”) and tries to win us over with a knowing wink. [English Advertising Business Marketing] [full cite] (May. 17, 2007)

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