Marketing Slang, Jargon, and New Words from Double-Tongued Dictionary

Citations in the Category Marketing

Related to the promotion or publicity of a business or product. This category overlaps with the Advertising and Factitious categories. You can also see entries assigned to this category.

(1/3 pages) 1 2 3 >

abby n. Have you seen this week’s edition of Newsweek? It’s all about the boomer generation—of which I am one of them. According to the article, boomers have played a key roll in defining every decade since the 50’s. First we were hippies, then yuppies—now apparently we are “abbies”—or aging baby boomers. [English Marketing New or Nonce] [full cite] (Jul. 12, 2006)

ant hill family n. In a trend dubbed “ant hill families” more and more 30-somethings are choosing to save money and go home to live with their parents again. [English Marketing Factitious Jargon] [full cite] (Apr. 2, 2006)

authenticitude n. Nonchalance about fake goods is so prevalent among teenagers that marketers even have a word for it, said Michael Wood, president of Teen Research Unlimited. “Authenticitude” refers to the teen belief that authenticity is “an attitude more than a reality.” [English Marketing Factitious New or Nonce] [full cite] (Jan. 12, 2007)

bullshot n. Faked, enhanced, or otherwise augmented screenshots are commonly called “bullshots.” Their intent is to make a game look more appealing than it actually is, and their occurrence has largely existed since video games were first commercialized. So are bullshots misleading or just good marketing? [English Entertainment Marketing Online Slang] [full cite] (Jan. 20, 2008)

celebrity seeding n. The term “Celebrity Product Placement” is used to describe several related techniques, but its definition applies to each: free products are distributed to celebrities in expectation of a promotional benefit. Unlike the more overt, paid-for endorsement, it offers a distinct advantage. It can appear like a product choice made on individual preference.…Most companies that attempt celebrity seeding fail. [English Entertainment Marketing] [full cite] (Nov. 16, 2006)

chuppy n. The second annual survey by carrier UPS of Chinese urban consumers—often called “Chuppies”—also found that 52 percent use credit or debit cards for shopping and 40 percent have shopped online. [English China Marketing] [full cite] (Sep. 1, 2006)

churnalism n. There has been much comment in the press this week following the coverage of Nick Davies book “Flat Earth News” where he states that “Churnalism” has replaced real journalism…and naturally the PR industry gets the blame. In the book Davies complains of “pseudo events manufactured by the PR industry” and global news stories “generated by a new machinery of international propaganda.” [English Marketing Media New or Nonce] [full cite] (Feb. 18, 2008)

day and date adv. Dead or Alive 4 was previously slated to drop day and date with the Xbox 360 launch on Nov. 22 and was subsequently delayed to Dec. 6, then to Dec. 14. [English Entertainment Marketing Technology Jargon] [full cite] (Jan. 14, 2006)

ebrandgelist n. I’ve now become an eBRANDgelist for a network that’s looking to enlist more through its original programing—but I’ll actually be there for the commercials. A shout-out to AMC for their clever, brand-building, pod-busting approach to the premiere of “Mad Men.” [English Business Marketing New or Nonce] [full cite] (Feb. 7, 2008)

fam trip n. Many of the stories generated by Chinese publications have occurred as a result of familiarization trips, commonly known as “fam trips.” While media usually are required to pay their own way to and from Nevada, the Commission on Tourism organizes trips to visit local attractions. Normally, a resort or attraction will offer complimentary stays. That usually assures the host property of at least a mention in the story that is generated. The most recent fam trip, a five-day visit, wrapped up last week with 13 media and travel agency representatives visiting Las Vegas. [English Marketing Jargon Abbreviation] [full cite] (Oct. 31, 2006)

(1/3 pages) 1 2 3 >