Advertising Slang, Jargon, and New Words from Double-Tongued Dictionary

Citations in the Category Advertising

Advertising, ads, ad-buying, commercials, promotions, public relations. This category overlaps with the Marketing category. You can also see entries assigned to this category.

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tip-on n. One tactic is the tip-on, a small paper square affixed to the cover that highlights an article of interest to readers in that area. [English Advertising Jargon] [full cite] (Sep. 1, 2004)

toyetic adj. “Sideways” was unbranded by stars or title (and was not, in marketing parlance, “toyetic,” susceptible to merchandising deals). [English Advertising] [full cite] (Jan. 31, 2005)

uni-pole n. These so-called “uni-poles”—defined as unlicensed advertisements which have no function other than for advertising—exploded on the scene in mainland cities and have only recently been clamped down on. [China Advertising] [full cite] (Aug. 30, 2004)

virability n. Fallon, for example, is launching a microsite today for its Garmin campaign. The site will have an extended 60-second version of the ad, a 2½-minute music video based on the ad, lyrics to the music video and the guitar notes to play it. There’s also a facility to encourage what’s called the “virability” of the ad—an icon to click on and send the ad to a friend. [English Advertising Online Slang] [full cite] (Feb. 5, 2007)

watermark ad n. It would be difficult to find a clearer example of the mingling of real news and advertising than the “watermark” ads The Times started offering in late September. Advertising images are printed faintly underneath a full page of stock-price quotations, with a conventional ad stripped across the bottom. There is little distinction left between news and advertising in the ads, which many editors refer to as “shadow” ads. [ Language English Subject Advertising Media] [full cite] (Nov. 6, 2005)

worthmore adj. He said there is “far greater” opportunity in the developing world as consumers trade up from lower quality, cheap beer, into modernised mainstream products and then on into what it refers to as “worthmore” brands. [English Advertising Business Jargon New or Nonce] [full cite] (Mar. 1, 2006)

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