Advertising Slang, Jargon, and New Words from Double-Tongued Dictionary

Citations in the Category Advertising

Advertising, ads, ad-buying, commercials, promotions, public relations. This category overlaps with the Marketing category. You can also see entries assigned to this category.

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sonic brand trigger n. The RAB which obviously has something of a vested interest in the issue is attempting to update the use of sounds in advertising, and has even come up with an alternative name to the slightly downmarket jingle sonic brand triggers. [English Advertising Music] [full cite] (Jan. 3, 2005)

sonic branding n. Johnson says writing brand scores is his favourite part of sonic branding. “Writing a sonic logo for a massive company, that’s scary. Do you create a killer melody that can emotionally convey something in four seconds or go for something that’s memorable because it’s annoying. I mean, Intel’s very successful, but as a consumer, I get wound up by it.” [English Advertising Music] [full cite] (Dec. 30, 2004)

sonic branding n. “The Wizard” served as the technical model for subsequent efforts at TOTP sonic branding: Tony Gibber’s “Get Out of That” in 1991 and, more recently, Vince Clark’s “Red Pop Head.” Remember how they went? Me neither. [English Advertising Music] [full cite] (Jan. 3, 2005)

sonic logo n. The term “sonic logo”—or marque sonique—hails from the 1980s, coined by French radio developer Jean-Pierre Baçelon. [English Advertising Music] [full cite] (Dec. 30, 2004)

spectacular n. It’s the real thing. And it’s real big. We’re talking about a new three-dimensional, six-story-high lighted sign—known in outdoor advertising parlance as a “spectacular”—that the Coca-Cola Co. plans to unveil on July 1, in what many consider the world’s most famous crossroads, New York’s Times Square. [English United States Advertising Media] [full cite] (Jun. 23, 2004)

spectacular n. Target is no stranger to Times Square. It leased a large sign—known in the parlance of the outdoor industry as a spectacular—at the northeast corner of 42nd Street and Eighth Avenue, one block west of Times Square Tower. Target’s lease on the Eighth Avenue sign, featuring bull’s-eyes and a Lava Lamp, has expired and is not being renewed. [English Advertising] [full cite] (Jul. 1, 2004)

spoiler n. The Ministry for Culture and Heritage are running a “spoiler” campaign by placing a paid advertisement that displays when the keyword “eventfinder” is searched for on Google. The technique is known as a “spoiler” because the objective is to attract users that are actively searching for a competitor’s website. [English Advertising Marketing] [full cite] (Oct. 12, 2006)

spray and pray v. phr. It’s a strategic buy.…We have not tried to spray and pray. Because we don’t have a large budget, we put our money in the one place where we know we’ll have a large audience. [English Advertising] [full cite] (Oct. 20, 2006)

take away n. When presenting ad concepts to clients, much is made of positioning a product in the minds of a target audience. What is often overlooked is the message that resonates in a consumer’s mind after viewing or hearing an ad. It’s what is known as the “take aways.” [English Advertising Jargon] [full cite] (May. 22, 2007)

tip-on n. One firm has taken the whole back page; another is featured on the spine. A refrigerator magnet—or “tip-on,” in BellSouth parlance—is adhered to the front. [English United States Advertising Jargon] [full cite] (Aug. 11, 2004)

(8/9 pages) « First < 6 7 8 9 >