Advertising Slang, Jargon, and New Words from Double-Tongued Dictionary

Citations in the Category Advertising

Advertising, ads, ad-buying, commercials, promotions, public relations. This category overlaps with the Marketing category. You can also see entries assigned to this category.

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preroll n. Monday, Hurley, one of YouTube’s founders, appeared more open to experimenting, saying he was even considering testing what’s known as a “preroll”—showing a 15-second ad before a clip—something he had long derided as potentially ruining the user experience. [English Advertising Online Jargon] [full cite] (Oct. 12, 2006)

pyromarketing n. Greg Stielstra, Senior Marketing Director of Zondervan, who publishes the book The Purpose Driven Life, has coined a term for reaching down to target specific groups instead of mass marketing. It’s P[yr]omarketing…which is a little odd for a Christian book publisher, but whatever. He’s quoted as saying that if he promoted a book about quilting “to one-tenth of one percent of left-handed quilters,” he could land the title on the non-fiction bestseller list and prime it for even bigger success. [English Advertising] [full cite] (Mar. 7, 2005)

RUB n. While some are still Hell’s Angels or dress like them, there are many more who are businessmen and women, grandparents, and what the industry calls “rubs”&mhdash; Rich Urban Bikers. [English Advertising Automobiles & Transportation Acronym] [full cite] (Dec. 28, 2004)

scatter n. “Disney is positioned to deliver strong (second-half) earnings growth, caused by rating-driven scatter, strong film results against easy comparisons and deferred affiliate revenues,” he said. Scatter is the term for selling advertising space with short notice instead of months in advance, as is typical. [English Advertising Jargon] [full cite] (Aug. 8, 2006)

scatter advertising n. Most of the advertising time on NBC’s cable channels was sold during an unusually strong upfront sales period last spring. Some of the remaining time—which the industry calls scatter advertising—will be made available to Google. [English Advertising] [full cite] (Sep. 15, 2008)

season treason n. Her store has already converted to “an absolute Christmas store,” she said. “You’ll get a lot of people complain about how early it is, but they’re still buying.” So should retailers be concerned about customers declaring “bah humbug?” New York-based marketing firm Yankelovich, Inc. believes so. It calls the feelings of betrayal “season treason,” and warned retailers to slow it down. [ Language English Register New or Nonce Subject Advertising Business] [full cite] (Nov. 10, 2005)

sermo-mercial n. Church pastors have won trips to London and $1000 by mentioning Disney’s film The Chronicles of Narnia in their sermons. That contest staged by a Christian marketing firm has coined the term “sermo-mercial” as the pulpit becomes a new platform for product placement. [English Advertising Religion New or Nonce] [full cite] (Jan. 30, 2007)

shadow ad n. It would be difficult to find a clearer example of the mingling of real news and advertising than the “watermark” ads The Times started offering in late September. Advertising images are printed faintly underneath a full page of stock-price quotations, with a conventional ad stripped across the bottom. There is little distinction left between news and advertising in the ads, which many editors refer to as “shadow” ads. [ Language English Subject Advertising Media] [full cite] (Nov. 6, 2005)

shelf shout n. Tienen que producir lo que en la jerga se llama el “grito en la góndola” (shelf shout). Sus marcas tienen que ser visibles, deseables y convincentes para que el consumidor las tome y las deposite en sus carritos de compra. [English Advertising] [full cite] (Apr. 19, 2005)

shelf shout n. The level of interest expressed by the marketing world in the new exhibition is indicative of packaging’s growing profile in the marketing mix. As advertising revenues rise and the recession bites, so the need for a point of difference, for competitive edge, for “shelf shout” has never been greater. [English Advertising] [full cite] (Apr. 26, 2005)

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