Advertising Slang, Jargon, and New Words from Double-Tongued Dictionary

Citations in the Category Advertising

Advertising, ads, ad-buying, commercials, promotions, public relations. This category overlaps with the Marketing category. You can also see entries assigned to this category.

(6/10 pages) « First < 4 5 6 7 8 > Last »

magalog n. The people at Simpsons have dubbed their new concept—a cross between a catalogue and a magazine—a “magalog.“ [English Advertising Marketing Media Jargon] [full cite] (May. 17, 2004)

magalog n. The 75-page “magalog” features models in very little lingerie designed “for girls who don’t like to wear underthings” and a mod boudoir scene with a young couple preparing for bed—sans wedding bands. [English Advertising Marketing Media Jargon] [full cite] (May. 17, 2004)

masstique n. A big part of the appeal of either top is that you’re wearing something with a touch of luxury. That’s true with sparkle even if you haven’t spent much for it. It’s what Tom Julian, a New York-based fashion-trend analyst with Fallon Worldwide, says the industry calls “masstique,“ products that are mass designed with an aesthetic edge that feels luxurious. [English Advertising] [full cite] (Jun. 14, 2005)

mocketing n. The “Cheat Death” ad in Rolling Stone last year began with “Dying is so dead” and went on to assert that the stuff “can help prevent premature aging, heart disease, stroke, Alzheimer’s, even cancer.“ This may look like the latest example of the familiar tactic of marketing that mocks marketing (a style that almost demands to be called “mocketing”) and tries to win us over with a knowing wink. [English Advertising Business Marketing] [full cite] (May. 17, 2007)

movietisment n. Combs, who produced and stars in a three minute version of the commercial, refused to edit the video and instead released it online.…The so-called “movietisment” details Combs’ encounter with a glamorous model played by model Jessica Gomez in a hotel lobby in New York. [English Advertising Entertainment Movies New or Nonce] [full cite] (Sep. 19, 2007)

nanocast n. Jay Conrad Levinson, the guerrilla marketer guru, scents an opportunity in using the Net to distribute audio infomercials or “Nanocasts” as he calls them, though. [Advertising Media Technology] [full cite] (Apr. 3, 2005)

outsert n. Could the glossy special “outsert,“ as it is called in the industry, finally become the long-sought glossy shelter and entertainment magazine that Madden has always craved? [English Advertising Media Jargon] [full cite] (May. 31, 2006)

outsert n. The supplement will come with the August issue in a “poly bag,“ or plastic wrapper, making it what the magazine industry calls an outsert. [English Advertising Media Jargon] [full cite] (Jul. 5, 2006)

pink pound n. There’s the pink pound (free-spending gay shoppers), the green pound (eco-consumers) and the recently-identified brown pound (ethnic minorities have money, marketers have discovered ). Before all that was the grey pound—a cliché of the advertising industry since at least the 1970s, according to Reg Starkey, a veteran adman and creative consultant at agency Millennium Direct. [English United Kingdom Advertising Money & Finance] [full cite] (Apr. 29, 2006)

podbusting n. The stars of the CMT network’s top series “Trick My Truck” appear in a series of spots featuring tips on how to maintain your tricked-out truck, including the timely use of oil from Exxon. At its upfront, MTV will be telling advertisers that these techniques—which are called “podbusting” because they break up commercial pods with content that is almost indistinguishable from the entertainment programming—have greatly enhanced viewer engagement with the commercials and their retention of the ads’ messages. [English Advertising Television Jargon] [full cite] (May. 12, 2008)

(6/10 pages) « First < 4 5 6 7 8 > Last »