Advertising Slang, Jargon, and New Words from Double-Tongued Dictionary

Citations in the Category Advertising

Advertising, ads, ad-buying, commercials, promotions, public relations. This category overlaps with the Marketing category. You can also see entries assigned to this category.

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hamburger grotesque n. In franchise parlance, Burger King’s ubiquitous bun logo is called the “hamburger grotesque,” and its reputation among young consumers is critical, a court has heard. [English Advertising Food & Drink] [full cite] (Jan. 5, 2005)

hard eight n. Ad industry executives refer to these last eight weeks of the year the “Hard Eight” because toy makers and others fight so hard for the key Saturday morning time slots. [English Advertising Jargon] [full cite] (Nov. 30, 2006)

hard eight n. Many kids programming networks are virtually sold out for the crucial holiday season, in particular for what is known as the “hard eight,” the eight weeks leading up to Christmas. “For fourth quarter, we are definitely sold out,” said Barbara Bekkedahl, exec VP-advertising sales for Fox Family Worldwide. [English Advertising Jargon] [full cite] (Nov. 30, 2006)

jacking n. In Japanese advertising parlance, a “jacking” occurs when an advertiser purchases a substantial portion of all of the ad space available in a particular medium or within a geographic area (the term “jacking” is derived from the English word “hijack”). Most commonly it’s seen on trains, when advertisers buy out the entirety of ad slots inside the cars, and often have tailor-made graphics or billboard-like posters placed on the exteriors too. [English-derived Japan Advertising Marketing] [full cite] (Aug. 10, 2008)

KAGOY n. Another problem facing the industry is “kagoy.” Translation: “Kids are getting older, younger.” As early as 8, they’re putting down traditional toys and turning to video games and the Internet. [English Advertising Jargon Acronym] [full cite] (Feb. 24, 2005)

kagoy n. KAGOY actually begins much sooner than that and in a more altruistic form. Parents, in the hopes of giving their child a head start in life, are now readng and playing music to their unborn babies. [English Advertising Acronym] [full cite] (Mar. 8, 2005)

KAGOY n. Kids are getting older younger—known as KAGOY within Mattel. Children are becoming more sophisticated faster than previous generations and are increasingly savvy about the world around them. [English Advertising Acronym] [full cite] (Mar. 8, 2005)

KAGOY n. Younger children want the same kinds of products as their older siblings…With the KAGOY philosophy, there are more opportunities to broaden our product range. [English Advertising Acronym] [full cite] (Mar. 8, 2005)

litter on a stick n. Pictures on billboards can be beautiful, ugly or just ordinary. But when they are enlarged to 700 square feet, raised 100 feet in the air and randomly spread along every street, they become a form of litter—litter on a stick. [English Advertising Derogatory Slang] [full cite] (Nov. 10, 2006)

magalog n. As editor in chief of Condé Nast’s latest venture, Cargo, a shopping magazine—or, as some cynics prefer, “magalog”—for men, the younger Foxman told the Forward he’s out to empower men. [English Advertising Marketing Media Jargon] [full cite] (May. 5, 2004)

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