Advertising Slang, Jargon, and New Words from Double-Tongued Dictionary

Citations in the Category Advertising

Advertising, ads, ad-buying, commercials, promotions, public relations. This category overlaps with the Marketing category. You can also see entries assigned to this category.

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door buster n. Chrysler Motors’ 2.4 annual percentage rate financing is a REAL blockbuster. And it’s a door buster, too, according to reports from Chrysler/ Plymouth and Dodge dealers nationwide. “We almost couldn’t handle the traffic,” said one dealer from Houston. “We had the highest traffic counts in months.” [English Advertising Business] [full cite] (Nov. 30, 2004)

door buster n. This is the final cleanup of $4, $5 and $6 dresses, including many dark shades for fall wear. A real door buster. We warn you, come at 9:30! [English Advertising Business] [full cite] (Nov. 30, 2004)

door buster n. Door Buster. Sale! Bamboo cafe curtains! 88¢ pr. [English Advertising Business] [full cite] (Nov. 30, 2004)

dwell time n. Maiden’s view is that digital advertising will only work in places where people have large amounts of “dwell time”—to use the industry jargon for waiting. [English Advertising] [full cite] (Dec. 31, 2004)

flare n. These ads are more what is called "flares"—with little-to-no presence on TV, but a big internet presence that the groups are trying to use to get free media attention. [English Advertising Media] [full cite] (Oct. 1, 2008)

fourthmeal n. Taco Bell has in recent years promoted its late-night hours and coined the term “Fourthmeal” to denote a late-evening meal. [English Advertising Factitious] [full cite] (Jul. 11, 2007)

gag and tag v. phr. Geico has dodged the “gag and tag” label by keeping its product front and center, despite the show-stealing purveyors of its service. “This is not a case where the theater has overpowered the brand name.” [English Advertising] [full cite] (Feb. 18, 2008)

grease copy n. the Ginsu spots that he and Schiff collaborated on resonated and became part of pop culture precisely because they were absurd, recognized as camp at the time and parodied immediately (and for years after they first appeared). The opening line—“In Japan, the hand can be used like a knife . . . but this method doesn’t work with a tomato”—was an example of what Valenti calls “grease copy,” meant to grab viewers and slide them into the spot. “It was a startling interruption,” he says. “People took notice.” [English Advertising] [full cite] (Jan. 2, 2007)

grey pound n. There’s the pink pound (free-spending gay shoppers), the green pound (eco-consumers) and the recently-identified brown pound (ethnic minorities have money, marketers have discovered ). Before all that was the grey pound—a cliché of the advertising industry since at least the 1970s, according to Reg Starkey, a veteran adman and creative consultant at agency Millennium Direct. [English United Kingdom Advertising Money & Finance] [full cite] (Apr. 29, 2006)

halo car n. We introduced the Reatta as a “halo” car to attract customers who may not have considered Buick before. [United States Advertising Automobiles & Transportation] [full cite] (Jan. 17, 2005)

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