Advertising Slang, Jargon, and New Words from Double-Tongued Dictionary

Citations in the Category Advertising

Advertising, ads, ad-buying, commercials, promotions, public relations. This category overlaps with the Marketing category. You can also see entries assigned to this category.

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caging n. Computer Caging (caging is the direct-mail industry term for collecting money) had raised money for Gann’s fight to preserve Proposition 13 from a legal counter-attack. [English Advertising Politics Jargon] [full cite] (Nov. 3, 2004)

caging n. Many people use many terms for this service. Some of them are: lock box operation, cashiering, scanning operation, caging operation, cash management, and OCR operation. [English Advertising Jargon] [full cite] (Nov. 3, 2004)

caging n. Clients saw a 14 percent increase in subscribers in 1988 from use of KLM’s caging/cashiering service, compared to a 3 percent rise in those countries where subscribers had to send a U.S. money order. [English Advertising Jargon] [full cite] (Nov. 3, 2004)

caging n. Caging is the receipt of mail to locked cages where clerks extract and count money. [English Advertising Money & Finance Jargon] [full cite] (Nov. 3, 2004)

caging n. The contribution checks went to a Viguerie “caging function” here for processing. Peck protested, charging that Dornan’s campaign was “run out of Falls Church.” Recognizing that “Peck’s got a point,” Steinberg said he had felt that the return envelopes should have been pre-addressed to a Post Office box in the district. He prevailed early this year, and the caging chore was moved to Santa Monica. [English Advertising Money & Finance Jargon] [full cite] (Nov. 3, 2004)

caging n. caging, —noun Informal. the process or act of collecting donations by an entityother than the not-for-profit organziation for which they were solicited. [English Advertising Money & Finance Jargon] [full cite] (Nov. 3, 2004)

caging n. When the checks come in, they are subject to one of the strangest entries on the campaign’s expense ledger: “batching and caging,” or opening the envelopes, sorting the checks and keeping them secure. [English Advertising Money & Finance Politics Jargon] [full cite] (Nov. 3, 2004)

conquesting n. They are also increasingly putting their ads directly around competitors’ products online, a technique known as “conquesting.” [English Advertising Jargon] [full cite] (Mar. 5, 2006)

door buster n. A shop here in SLO had some for $250 new, but I think that was some sort of “door buster” special. [English Advertising Business] [full cite] (Nov. 30, 2004)

door buster n. Chrysler Motors’ 2.4 annual percentage rate financing is a REAL blockbuster. And it’s a door buster, too, according to reports from Chrysler/ Plymouth and Dodge dealers nationwide. “We almost couldn’t handle the traffic,” said one dealer from Houston. “We had the highest traffic counts in months.” [English Advertising Business] [full cite] (Nov. 30, 2004)

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