Advertising Slang, Jargon, and New Words from Double-Tongued Dictionary

Citations in the Category Advertising

Advertising, ads, ad-buying, commercials, promotions, public relations. This category overlaps with the Marketing category. You can also see entries assigned to this category.

(2/9 pages) < 1 2 3 4 > Last »

blast n. The “blast” services disrupted that process, much like “a whole bunch of people coming up and interrupting a conversation,” he said.…McKinney cited AIMS Computer Systems of Knoxville as a key example of a “blast” setup. The Web site on Monday had posted a note saying more than 200,000 e-mails had been sent to legislators and the state income tax proposal appears dead. [English Advertising Technology] [full cite] (Feb. 7, 2006)

blast n. He said the traditional way of reaching a young crowd through TV spots was not nearly as cost-effective as the blast of billboards. [English Advertising Jargon] [full cite] (Feb. 7, 2006)

blast n. Suppliers can send a blast e-message to clients and prospects inviting them to their Web site to check out a renovation, feature or personnel change, or to fill out a form to qualify for a fam trip. [English Advertising Technology Jargon] [full cite] (Feb. 7, 2006)

blink n. Blinks are real. They are radio commercials that last one second. And they may be coming soon to a radio station near you. [English Advertising] [full cite] (Jun. 19, 2006)

blue ocean n. The term “blue ocean” in marketing parlance denotes the strategy to move away from the closeted confines of a crowded market place and chart into unchartered territory untouched by competition. [ Language English Register Jargon Subject Advertising Business] [full cite] (Nov. 7, 2005)

brand promise n. Alexander notes the “corporate-ese” creeping into the campus lexicon, phrases such as change agent, mission driven and a new one he heard only last week: a school’s “brand promise.” [English Advertising Business Jargon] [full cite] (Jul. 4, 2004)

brown pound n. There’s the pink pound (free-spending gay shoppers), the green pound (eco-consumers) and the recently-identified brown pound (ethnic minorities have money, marketers have discovered ). Before all that was the grey pound—a cliché of the advertising industry since at least the 1970s, according to Reg Starkey, a veteran adman and creative consultant at agency Millennium Direct. [English United Kingdom Advertising Money & Finance] [full cite] (Apr. 29, 2006)

bum-vertizing n. A budding Seattle entrepreneur looking for a low-cost marketing campaign says he’s found an inexpensive and highly visible tool to publicize his Web site—he calls it “bum-vertizing.” Ben Rogovy, a 22-year-old University of Washington graduate, says the homeless and panhandlers are an untapped labor force, and he’s putting them to work. [English Advertising] [full cite] (Sep. 20, 2005)

butterfly gate n. The insert was among several in the Nov. 15 issue, celebrating the magazine’s 40th anniversary. All the inserts were what the industry calls butterfly gates—ad pages on the outside, which unfold to reveal pages of articles inside. [English Advertising Media Jargon] [full cite] (Nov. 29, 2007)

caging n. The GOP’s announced plan to block 35,000 voters in Ohio ran up against the wrath of federal judges; so, in Florida, what appear to be similar plans had been kept under wraps until the discovery of documents called “caging” lists. [English Advertising] [full cite] (Nov. 2, 2004)

(2/9 pages) < 1 2 3 4 > Last »