Advertising Slang, Jargon, and New Words from Double-Tongued Dictionary

Citations in the Category Advertising

Advertising, ads, ad-buying, commercials, promotions, public relations. This category overlaps with the Marketing category. You can also see entries assigned to this category.

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advergaming n. Massive will place billboards and other signs in the games which will refresh automatically as players kill their way through various levels.…Advergaming, the term coined by those smart little spinners, is set to generate hundreds of millions of dollars every year. [English Advertising Technology] [full cite] (Apr. 14, 2005)

ambush marketer n. Beginning on Friday, the Chinese government will begin restricting advertising space in Beijing, giving preference to the official sponsors of the Olympic Games. The restrictions are meant to clamp down on so-called ambush marketers, which are companies that are not official sponsors but hope to gain some halo effect from the Games. One advertiser that is likely to suffer the most is Nike, which has broad marketing ambitions in China but no qualifying sponsorship deal. [English Advertising Marketing] [full cite] (Jul. 11, 2008)

ambush marketing n. This is “ambush marketing,” or piggybacking an event without paying for the official right to do so. [English Advertising] [full cite] (Feb. 5, 2006)

area-jacking n. Quinn was particularly enthusiastic about the “convergence between digital out-of-home and mobile.” In addition, the aggregation of video networks, either through M&A or by meta-networks like SeeSaw, will allow comprehensive geo-targeting of consumers in particular areas. In effect, it will surround them with video messages at multiple venues—a practice called “area-jacking” in Japan, where it was pioneered by advertisers. [English Advertising] [full cite] (Nov. 3, 2008)

avatarsment n. Three “virtual consumer actors” will appear as talking avatars in a :30 spot for Taco Bell’s “Fourthmeal,” a clever new term for the fare you grub between dinner and breakfast. (You may know it better as the munchies.) The ad, or “avatarsment,” will debut during the VMAs on September 9. [English Advertising New or Nonce] [full cite] (Jul. 11, 2007)

blast n. They claim that if you run a full-message email ad (or “blast” as some refer to it) on a third-party list, and a recipient requests removal, both you and the third-party must remove that person from your respective lists. [English Advertising Technology] [full cite] (Dec. 21, 2004)

blast n. That system called for entering a market slowly, studying all the angles, and then launching a clearly superior product with a huge advertising blast. [English Advertising] [full cite] (Feb. 7, 2006)

blast n. “Voice blast,” or blast voice mail, has become the favored technology among research analysts in the past two years because it allows them to send recorded messages about company earnings or undervalued stocks—simultaneously—to an unlimited number of people. [English Advertising] [full cite] (Feb. 7, 2006)

blast n. The company is paying et al Associates, an e-mail marketing company based in Allen, Texas, $7,500 for a 90-day spam blast that will deliver 10 million e-mails to people who have opted to receive information about health and nutrition products. [English Advertising] [full cite] (Feb. 7, 2006)

blast n. Statistics, such as those from Forrester Research, Jupiter and other firms, show us that traditional “segment, batch and blast” e-mail is not a plausible long-term strategy for building more profitable customer relationships. [English Advertising Jargon] [full cite] (Feb. 7, 2006)

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