Advertising Slang, Jargon, and New Words from Double-Tongued Dictionary

Citations in the Category Advertising

Advertising, ads, ad-buying, commercials, promotions, public relations. This category overlaps with the Marketing category. You can also see entries assigned to this category.

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advergaming n. Massive will place billboards and other signs in the games which will refresh automatically as players kill their way through various levels.…Advergaming, the term coined by those smart little spinners, is set to generate hundreds of millions of dollars every year. [English Advertising Technology] [full cite] (Apr. 14, 2005)

ambush marketing n. This is “ambush marketing,” or piggybacking an event without paying for the official right to do so. [English Advertising] [full cite] (Feb. 5, 2006)

avatarsment n. Three “virtual consumer actors” will appear as talking avatars in a :30 spot for Taco Bell’s “Fourthmeal,” a clever new term for the fare you grub between dinner and breakfast. (You may know it better as the munchies.) The ad, or “avatarsment,” will debut during the VMAs on September 9. [English Advertising New or Nonce] [full cite] (Jul. 11, 2007)

blast n. They claim that if you run a full-message email ad (or “blast” as some refer to it) on a third-party list, and a recipient requests removal, both you and the third-party must remove that person from your respective lists. [English Advertising Technology] [full cite] (Dec. 21, 2004)

blast n. That system called for entering a market slowly, studying all the angles, and then launching a clearly superior product with a huge advertising blast. [English Advertising] [full cite] (Feb. 7, 2006)

blast n. “Voice blast,” or blast voice mail, has become the favored technology among research analysts in the past two years because it allows them to send recorded messages about company earnings or undervalued stocks—simultaneously—to an unlimited number of people. [English Advertising] [full cite] (Feb. 7, 2006)

blast n. Statistics, such as those from Forrester Research, Jupiter and other firms, show us that traditional “segment, batch and blast” e-mail is not a plausible long-term strategy for building more profitable customer relationships. [English Advertising Jargon] [full cite] (Feb. 7, 2006)

blast n. The “blast” services disrupted that process, much like “a whole bunch of people coming up and interrupting a conversation,” he said.…McKinney cited AIMS Computer Systems of Knoxville as a key example of a “blast” setup. The Web site on Monday had posted a note saying more than 200,000 e-mails had been sent to legislators and the state income tax proposal appears dead. [English Advertising Technology] [full cite] (Feb. 7, 2006)

blast n. He said the traditional way of reaching a young crowd through TV spots was not nearly as cost-effective as the blast of billboards. [English Advertising Jargon] [full cite] (Feb. 7, 2006)

blast n. Suppliers can send a blast e-message to clients and prospects inviting them to their Web site to check out a renovation, feature or personnel change, or to fill out a form to qualify for a fam trip. [English Advertising Technology Jargon] [full cite] (Feb. 7, 2006)

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