Catchword: wobble

Filed under: English, Media, Jargon

Part of speech: n.

Quotation: How could WHUR (96.3 FM)—a station that played essentially the same type of music, had the same on-air personalities and didn’t undertake any special audience-building promotions during the spring—surge so far, so fast? WHUR’s ratings increase has all the makings of what radio people like to call a “wobble,” a freakish, one-time aberration caused by Arbitron’s increasingly creaky data-collection methods.

Article or document title:
“Survey Method Questioned as WHUR Surges” (URL)

Author:
Paul Farhi

Article, document, publication, web site:
Washington Post

Date of publication:
July 25, 2008

This catchword has yet to be researched.