Catchword: voodoo poll

Filed Under: English

Part of Speech: n.

Quotation: The telephone has made opinion polling vastly easier and faster. It has encouraged not only the carefully structured poll, which confronts a large random sample with a well-designed question, but what Robert Worcester, head of MORI, Britain’s largest polling firm, calls the “voodoo poll,” whereby newspaper readers or television viewers are encouraged to telephone with their opinions on some burning issue of the day. Charging a premium rate for the call makes money, too.

Article or Document Title:
“Special—Democracy And Technology—Electioneering”

Article, Document, Publication, Web Site:
Econmist

Publishing Location:
U.K.

Date of Publication:
June 17, 1995

This cite belongs to a full entry for voodoo poll.