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Catchword for “virability”
Catchword: virability
Filed Under: , , ,
Part of Speech: n.
Quotation: Fallon, for example, is launching a microsite today for its Garmin campaign. The site will have an extended 60-second version of the ad, a 2½-minute music video based on the ad, lyrics to the music video and the guitar notes to play it. There’s also a facility to encourage what’s called the “virability” of the ad—an icon to click on and send the ad to a friend.
Article or Document Title:
“The ad game continues to evolve” (URL)
Author:
Gregory A. Patterson
Article, Document, Publication, Web Site:
Star Tribune
Publishing Location:
Minneapolis, Minnesota
Date of Publication:
Feb. 2, 2007
This catchword has yet to be researched.
Posted 5 Feb 07 | Permalink | Tell a Friend
Comments:
I work for a large marketing organization in NYC and we use the word “virability” a lot.  The most common usage is to indicate the degree to which various marketing tools have a bias toward propagation via word of mouth, email, clicks and such. Use of the word in our halls and meetings began slowly about 4 years ago. Now we have in house “Virability Gurus” who seem to have created a new specialty area.
by Veri Tas 03 Aug 08, 0951 GMT

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