Part of Speech: n.
Quotation: When presenting ad concepts to clients, much is made of positioning a product in the minds of a target audience. What is often overlooked is the message that resonates in a consumer’s mind after viewing or hearing an ad. It’s what is known as the “take aways.”
Author:
“Scott G”
(This author is either a pseudonym or is not clearly named in the original source.)
Date of Publication:
May 21, 2007
This catchword has yet to be researched.