Part of Speech: n.
Quotation: It’s the real thing. And it’s real big. We’re talking about a new three-dimensional, six-story-high lighted sign—known in outdoor advertising parlance as a “spectacular”—that the Coca-Cola Co. plans to unveil on July 1, in what many consider the world’s most famous crossroads, New York’s Times Square.
Author:
Lewis Lazare
Date of Publication:
June 23, 2004
This catchword has yet to be researched.