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Catchword for “sonking”
Catchword: sonking
Filed under: ,
Part of speech: n.
Quotation: Years ago, the iconoclastic Professor Andrew Ehrenberg coined the verb “to SONK.” Sonking is an acronym that stands for the Scientification of Non Knowledge.…With a word like sonking at our disposal, we are more able to see through the bullsh*t of market research reporting when it uses narrative obfuscation to disguise, what on closer reading turns out to be the bleeding obvious. You know the kind of thing…variations on: “the latest survey shows that 3 out of 4 people make up 75% of the world’s population!” Sonking is the opposite of the KISS principle (Keep it Simple, Stupid).
Article or document title:
“Weapons of Mass Distraction” (URL)
Author:
Max Sutherland
Article, document, publication, web site:
Dr. Max Sutherland
Date of publication:
Apr., 2004
This catchword has yet to be researched.
Posted 10 Nov 05 | Permalink | Tell a Friend

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