"sonic branding" citation from Double-Tongued Dictionary

Catchword: sonic branding

Filed Under: English, Advertising, Music

Part of Speech: n.

The part of speech reflects that used in the full entry, and not necessarily the part of speech as it is used in the quotation below.

Quotation: “The Wizard” served as the technical model for subsequent efforts at TOTP sonic branding: Tony Gibber’s “Get Out of That” in 1991 and, more recently, Vince Clark’s “Red Pop Head.” Remember how they went? Me neither.

Article or Document Title:
“Music: The tune that hooked a generation”

Author:
Nick Coleman

Article, Document, Publication, Web Site:
Independent

Publishing Location:
U.K.

Date of Publication:
May 1, 1998

Page Number:
14

This cite belongs to a full entry for sonic branding.

Posted 3 Jan 05 | Permalink | Tell a Friend

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