Catchword: sonic branding

Filed under: English, Advertising, Music

Part of speech: n.

Quotation: Johnson says writing brand scores is his favourite part of sonic branding. “Writing a sonic logo for a massive company, that’s scary. Do you create a killer melody that can emotionally convey something in four seconds or go for something that’s memorable because it’s annoying. I mean, Intel’s very successful, but as a consumer, I get wound up by it.”

Article or document title:
“Tills are alive with the sound of music” (URL)

Author:
Alice Fisher

Article, document, publication, web site:
Telegraph

Publishing location:
U.K.

Date of publication:
Dec. 29, 2004

This cite belongs to a full entry for sonic branding.