"sonic brand trigger" citation from Double-Tongued Dictionary

Catchword: sonic brand trigger

Filed Under: English, Advertising, Music

Part of Speech: n.

The part of speech reflects that used in the full entry, and not necessarily the part of speech as it is used in the quotation below.

Quotation: The RAB which obviously has something of a vested interest in the issue is attempting to update the use of sounds in advertising, and has even come up with an alternative name to the slightly downmarket jingle sonic brand triggers.

Article or Document Title:
“Why jingles no longer jangle”

Author:
Martin Croft

Article, Document, Publication, Web Site:
Marketing Week

Publishing Location:
U.K.

Date of Publication:
Feb. 4, 1999

Page Number:
40

This cite belongs to a full entry for sonic branding.

Posted 3 Jan 05 | Permalink | Tell a Friend

Commenting is not available in this weblog entry.

Recent Catchwords

antihomonuptial adj. (11/30)

cellblock n. (11/30)

cut and shut n. (11/30)

photoporation n. (11/30)

dry powder n. (11/30)

phytocapping n. (11/30)

toe pick n. (11/30)

smokepole n. (11/30)

heavy furniture n. (11/29)

gulch n. (11/24)

hyper-edit n. (11/24)

doga n. (11/24)

hot body n. (11/24)

wovit n. (11/24)

boyat n. (11/23)

KLM n. (11/23)

governist n. (11/23)

wirehouse n. (11/23)

mockolate n. (11/23)

detailer n. (11/23)

More catchwords...

Lexicographer's Rules

The American Dialect Society seeks 2008 word-of-the-year nominations (11/20)

Where would we be without “ass”? (10/8)

Organizing Our Marvellous Neighbours (10/6)

What a bitchin’ word! (9/24)

Don’t forget about the dialect: dauncy/donsie, faunch, and jockey box (9/10)

Wilf? Yuffer? Get real! (8/27)

Lexicographer Laurence Urdang Dies at 81 (8/26)

A thesaurus can be harmful (8/6)

Can bad language punditry be stopped? Can false attributions for classic quotes be fixed? (7/27)

There’s one in every country (7/23)

More blog entries...

Find A Word »

A	B	C	D	E
F	G	H	I	J
K	L	M	N	O
P	Q	R	S	T
U	V	W	X	Y
Z	0-9
Search

New Comments

jordan commented on tom-walkers (11/30)

Spc. POG commented on fobbit (11/30)

dallas waxler commented on whimperative (11/29)

C. Sean Holliday commented on may state (11/27)

Suzanne commented on Yankee dime (11/24)

Bink commented on catch a crab (11/21)

Bink commented on hotbox (11/21)

Steve commented on hotbox (11/18)

Dr. Andrew Ruddle commented on midnight drop (11/18)

Kortney commented on shralping (11/16)

Michelle Jerome commented on woo-woo (11/14)

stack commented on robotripping (11/13)

R. Hopkins commented on one-eighty-seven (11/12)

C commented on featherwood (11/11)

mitch commented on catch a crab (11/4)