"sonic brand trigger" citation from Double-Tongued Dictionary

Catchword: sonic brand trigger

Filed under: English, Advertising, Music

Part of speech: n.

The part of speech reflects that used in the full entry, and not necessarily the part of speech as it is used in the quotation below.

Quotation: The RAB which obviously has something of a vested interest in the issue is attempting to update the use of sounds in advertising, and has even come up with an alternative name to the slightly downmarket jingle sonic brand triggers.

Article or Document Title:
“Why jingles no longer jangle”

Author:
Martin Croft

Article, document, publication, web site:
Marketing Week

Publishing location:
U.K.

Date of publication:
Feb. 4, 1999

Page number:
40

This cite belongs to a full entry for sonic branding.

Posted 3 Jan 05 | Permalink | Tell a Friend

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