Catchword: shelf shout

Filed under: English, Advertising

Part of speech: n.

Quotation: The level of interest expressed by the marketing world in the new exhibition is indicative of packaging’s growing profile in the marketing mix. As advertising revenues rise and the recession bites, so the need for a point of difference, for competitive edge, for “shelf shout” has never been greater.

Article or Document Title:
“Marketing Services Reports On The Creative Packaging Exhibition”

Author:
Amanda Burnside

Article, document, publication, web site:
Marketing

Date of publication:
Jan. 31, 1991

Page number:
25

This cite belongs to a full entry for shelf shout.