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Catchword for “shadow ad”
Catchword: shadow ad
Filed Under: , , , ,
Part of Speech: n.
Quotation: It would be difficult to find a clearer example of the mingling of real news and advertising than the “watermark” ads The Times started offering in late September. Advertising images are printed faintly underneath a full page of stock-price quotations, with a conventional ad stripped across the bottom. There is little distinction left between news and advertising in the ads, which many editors refer to as “shadow” ads.
Article or Document Title:
“Cracks in the Wall Between Advertising and News” (URL)
Author:
Byron Calame
Article, Document, Publication, Web Site:
New York Times
Date of Publication:
Nov. 6, 2005
This catchword has yet to be researched.
Posted 6 Nov 05 | Permalink | Tell a Friend

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