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Catchword for “scatter market”
Catchword: scatter market
Filed under: , ,
Part of speech: n.
Quotation: Demand for television ad time sold closer to the actual air date—what is known in the industry as the scatter market—is plummeting as TV ad execs report that their phones are eerily quiet during what is normally a busy time of the year.
Article or document title:
“TV Ad Sales Execs Say Scatter Market Is Shot” (URL)
Author:
Holly M. Sanders
Article, document, publication, web site:
New York Post
Date of publication:
Nov. 5, 2008
This catchword has yet to be researched.
Posted 13 Sep 09 | Permalink | Tell a Friend

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