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Catchword for “scatter advertising”
Filed Under: ,
Part of Speechn.
Quotation: Most of the advertising time on NBC’s cable channels was sold during an unusually strong upfront sales period last spring. Some of the remaining time—which the industry calls scatter advertising—will be made available to Google.
Article or Document Title:
“Google Strikes Partnership With NBC to Expand in TV Advertising” (URL)
Author:
Miguel Helft, Brian Stelter
Article, Document, Publication, Web Site:
New York Times
Dateline:
San Francisco, California
Date of Publication:
Sept. 8, 2008
This catchword has yet to be researched.

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