Part of Speech: n.
Quotation: Most of the advertising time on NBC’s cable channels was sold during an unusually strong upfront sales period last spring. Some of the remaining time—which the industry calls scatter advertising—will be made available to Google.
Author:
Miguel Helft, Brian Stelter
Dateline:
San Francisco, California
Date of Publication:
Sept. 8, 2008
This catchword has yet to be researched.