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Catchword for “scatter ad”
Catchword: scatter ad
Filed under: , ,
Part of speech: n.
Quotation: Chief Executive Officer Leslie Moonves said on a conference call yesterday that CBS’s larger audience is countering the slightly lower prices per viewer for advanced ad sales, keeping revenue about even for the so-called upfront ads it has sold. Advertisers have returned and revenue this quarter for so-called scatter ads, those sold closer to air date, is 30 percent higher than a year ago.
Article or document title:
“CBS Rises Most Since 2005 on Second-Quarter Profit (Update1)” (URL)
Author:
Sarah Rabil
Article, document, publication, web site:
Bloomberg.com
Date of publication:
Aug. 7, 2009
This catchword has yet to be researched.
Posted 7 Aug 09 | Permalink | Tell a Friend

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