Try Wordnik, the new dictionary with more than 1.7 million words. Examples, pronunciations, and more!
Catchword for “scalejacking”
Catchword: scalejacking
Filed under: , , ,
Part of speech: n.
Quotation: Dave Balter coined this great term. It describes the quest of marketers for size at all costs. Because marketers were raised on the scale of mass—TV, radio, newspapers—they have a churn and burn mentality. The internet turns this upside down. The internet is about who, not how many. The internet lets you take really good care of 100 people instead of harassing 2,000. Yet, panicked marketers still look for scale (How many followers can we get? What can we do with a Facebook fan page?) and then hijack that attention, hoping to filter out the masses and get a few sales. Scalejacking inevitably tarnishes most communities, because individuals (people) hate being treated like numbers just standing by to be filtered.
Article or document title:
“Scalejacking” (URL)
Author:
Seth Godin
Article, document, publication, web site:
Seth Godin’s Blog
Date of publication:
June 17, 2009
This catchword has yet to be researched.
Posted 17 Jun 09 | Permalink | Tell a Friend

Leave a comment, which must be approved by the moderator before it will appear. Courtesy matters!

Keep in mind that we're interested in terms that are not well-covered in mainstream dictionaries, or not covered at all. A mass of unexamined Google hits counts for nothing, but an early use of the term you've found in a book or periodical is very useful. A term does not have to be new to be recorded here, it merely needs to be worthy of more attention.
Name (mandatory):

Email (mandatory):

Location (optional):

Your Web Site (optional):

Remember my personal information

Notify me, by email, of follow-up comments.

Recent Catchwords
simming n. (11/8)
nimbleton n. (11/6)
kitchen n. (11/6)
skuke n. (11/6)
parlor n. (11/6)
broccoli journalism n. (10/19)
strap hanging n. (10/8)
parclo n. (10/8)
Dipper n. (10/8)
jeggings n. (10/5)
dittoism n. (10/5)
crop n. (10/3)
sliming n. (10/3)
protestival n. (10/3)
excessing n. (10/3)
pencil top n. (10/3)
trophy jacket n. (10/3)
ball golf n. (10/3)
Scottish cringe n. (10/3)
bagel v. (9/30)
 More catchwords...
Lexicographer's Rules
How much underworld slang is still used from 80 years ago? (10/27)
Remembering William Safire (9/27)
The elephant in the language (8/12)
Updates will continue to be slow for Double-Tongued (7/19)
Call of nature (7/1)
Feedburner URLs that have huge accidental traffic (6/16)
I held Samuel Johnson’s 1755 dictionary in my hands (6/9)
New: doors are open for Wordnik.com, a dictionary that aims to show all the words (6/8)
Boohoo, wah, & diddums: words of fake sympathy (6/3)
My book is now available at no cost as an e-book download (5/25)
 More blog entries...
Find A Word  »
 A   B   C   D   E 
 F   G   H   I   J 
 K   L   M   N   O 
 P   Q   R   S   T 
 U   V   W   X   Y 
 Z   0-9 
Search
Search Site

Google Site Search
Recent searches: Trinidad… dose…
New Comments
Ben Zimmer commented on riffed (8/18)
Gregory Teague commented on Taig (8/13)
Ben Zimmer commented on single shot (8/9)
christymarx commented on heinie (8/6)
amy_lu commented on mouth-breather (7/19)
hawkoffee commented on Mortarville (7/8)
Featherwood0973 commented on featherwood (6/30)
garyvh commented on rexing (6/28)
JR commented on jam track (6/21)
ElasticMind commented on innerpreneur (6/20)
GlennT commented on fourwall (5/31)
RevRayGreen commented on medible (5/25)
OKSoldiers commented on Mortarville (5/21)
Lew Hollerbach commented on eyebrow window (4/24)
Ollie commented on rexing (4/22)
Subscribe to the RSS feed. • Subscribe to the mailing list. • Browse the archive. • Add to Technorati Favorites. • © 1999-2009 by Grant Barrett, Double-Tongued Dictionary, New York City.