Catchword: ready-to-know

Filed under: English, Technology

Part of speech: n.

Quotation: And all this information should be available “on the go,” i.e. accessible in the offline AND online (wired and wireless) world: think of it as the Google effect (demanding and getting instant answers) permeating all aspects of daily life. Trendwatching.com has dubbed this phenomenon Ready-To-Know: demanding consumers are in a constant “Ready To Go, Ready-To-Know” state of mind, expecting any information deemed relevant to be available instantly, at their own terms.

Article or document title:
“Some of this might just work…” (URL)

Article, document, publication, web site:
Trendwatching.com

Date of publication:
Jan. 13, 2005

This catchword has yet to be researched.