Catchword: pyromarketing

Filed Under: English, Advertising

Part of Speech: n.

Quotation: Greg Stielstra, Senior Marketing Director of Zondervan, who publishes the book The Purpose Driven Life, has coined a term for reaching down to target specific groups instead of mass marketing. It’s P[yr]omarketing…which is a little odd for a Christian book publisher, but whatever. He’s quoted as saying that if he promoted a book about quilting “to one-tenth of one percent of left-handed quilters,” he could land the title on the non-fiction bestseller list and prime it for even bigger success.

Article or Document Title:
“Pyromarketing” (URL)

Author:
“Chris”

Article, Document, Publication, Web Site:
Shotgun Marketing Blog

Date of Publication:
Mar. 1, 2005

This catchword has yet to be researched.